Startups & Public Relations
Startups & Public Relations
Startups = Opportunities + Challenges
So you have your idea, your product, your company; now what? How do you make it real, make it work? What do you need to do…
…recruit the right people?
…launch into the market?
…market, promote, sell?
Join us for a workshop on ‘Start-ups and Public Relations’. The session will be led by Patrick Keenan, Managing Director of Litmus PR, who will discuss how to engage the media and other stakeholders to meet business objectives, including funding, valuation, brand building, market education, product promotion, lead generation and customer acquisition. Litmus has worked with a number of Singapore and international start-ups to drive their business forward, including in the adtech, payments, mobile, data analytics and consumer sectors.
Patrick will be joined by Victoria Ho, former tech reporter at TechCrunch, ZDNet, The Business Times, Nikkei and others, and by Dmitry Levit, Partner at Digital Media Partners, a Singapore-based venture capital firm.
Date : Tuesday, 7 October, 2014, 7:00 p.m. - 9:00 p.m.
Venue : The Hub Singapore - Ground Floor
Registration Fee : Free for Hubbers, $10 Public
Organizer : Litmus PR & The Hub Singapore
Patrick Keenan, Managing Director at Litmus PR.
Patrick has some 20 years consulting experience at the national, regional and global levels, advising companies, brands and organisations. He established and runs Litmus PR, a public relations agency that has worked with many start-ups and is itself a start-up. Patrick is also a guest lecturer at the National University of Singapore, conducting media and stakeholder lectures for executive education programs.
Victoria Ho, Writer Based in Singapore.
Victoria creates content for social entertainment platform migme. She has 10 years of experience as a business and tech reporter, writing for TechCrunch, ZDNet, The Business Times, Nikkei and others. When she isn’t drafting editorial material, Victoria is a singer-songwriter and the lead singer of local band Tricks & Cider and has performed at various venues in Singapore, Hong Kong and LA.
Dmitry Levit, Investor.
Dmitry has extens
ive experience as an advisor to several investment groups and technology-focused firms right across developing Asia. A self-professed “internet believer”, Dmitry is also well-versed in business development across various sectors, including ecommerce, travel, finance and telecomm
unications. He currently serves as a General Partner at
Singapore-based venture capital firm Digital Media Partners (DMP), where
he is responsible for overseeing all SEA investment activities. Dmitry
has previously worked with IDG Ventures Vietnam, as well as in business
development at Yahoo! Southeast Asia. He holds an MBA from INSEAD
Event schedule : 7 October 2014, 7-9pm.
7:00 – 7:30 - Overview of start-ups & PR by Patrick Keenan, Managing Director, Litmus PR
7:30 – 7:50 - Insights from investor Dmitry Levit, Partner at DMP
7:50 – 8:10 - Insights from the media by Victoria Ho, Writer
8:10 – 8:30 - Panel discussion on PR and media engagement for startups
8:30 – 9:00 - Q&A segment, networking session
About Litmus PR
Litmus PR is a Singapore-based communications consultancy, founded by Patrick Keenan, who has close to 20 years’ experience in public relations. We work with companies and brands to create and execute effective communication campaigns that deliver business results. Litmus conceptualises and delivers campaigns at the national, regional and global levels, structuring appropriately customised frameworks and teams.
Litmus PR has worked with many start-ups, including those based in Singapore, Hong Kong, Indonesia and Silicon Valley, operating in a variety of sectors, including adtech, community enterprise, data analytics, ecommerce, food delivery, mobile, payments, platforms and web communications. We understand the opportunities and challenges of the community, having worked with them to drive their business forward, including for funding/valuation, brand building, market education, product/service promotion, lead generation and customer acquisition. The Litmus team has extensive experience in both B2B and B2C sectors.
- The event description was updated. Diff#52853 2014-09-29 07:23:13